Why? How does culture eat strategy for breakfast?
Who do you imagine will perform better… A team of competent, motivated, collaborators without a plan at the start of the day, or a team of arrogant, unmotivated, uncommunicative people who start the day with a solid plan?
Which team is going to have an easier time recruiting and retaining great people?
Important or Critical or Both
Strategy is very important. Culture is critical. Turns out, if you’ve got a great culture, you can set the team’s culture to work on strategy as priority number one. Then you’ve got both.
Catch some more of our thoughts in this here video.