In a word… Results.
Clear, articulate, concise, conveying the intended meaning… These are minimum standards for good communication.
Peter Drucker famously said, “Communication is in what the listener does.” So the communicator’s job is to have the listener receive the very same thing they intended. So… Arguably every miscommunication is on the communicator.
Steve Sims is a world-class communicator, and he says, “I don’t communicate so I can be understood. I communicate so I can’t be misunderstood.” That’s the ticket to effectiveness every time.
Good communicators communicate with well-chosen words. World-class communicators take everything into account… Context, body language, tone, etc. – not just their own, but others’ as well. They tailor their message and everything surrounding it to the audience of the moment. They communicate subtly, consistently, on a whole-nother plane.
What would be possible for you, your team, and your company if you were all top-level communicators, picking up on every signal, and sending no mixed signals?
Bye-bye misunderstanding and confusion. Hello rocket-fuel! (Bet you’ve seen Wyatt, our rocket powered snail-friend.)