Sales - A Noble Profession with Bill Caskey - MGW #9

SHOW NOTES:

Sales – A Noble Profession with Bill Caskey – MGW #9

GUEST: Bill Caskey

Sales Trainer, Coach, and Podcast Host

https://advancedsellingpodcast.com/

https://www.linkedin.com/in/billcaskey/

 

Professionals in sales are looked down upon in some quarters, and some sales pros even look down on their own professions. So we’ve brought Bill Caskey onto the show to help those of us who are in sales to practice the trade in such a way that we can all feel great about sales and selling.

Here are a few notes from the conversation:

 

Anyone can become a great salesperson as long as you’re willing to think differently about yourself.

 

A lot of salespeople think they need to wear a persona. We’re not powerful when we’re wearing armor. We’re powerful when we don’t wear a mask.

 

Sales can be a very noble profession if we think about in the right way.

 

I’m not in sales. That’s not an accurate depiction of what we do in 2017. A salesperson creates an environment where a prospect can share about their problems or goals, and discover together whether the salesperson can help solve those problems or reach goals.

 

Sales is not about convincing. Taking that off the table helps eliminate the fear of failure, fear of rejection.

 

Avoid hyperbole. Don’t get ahead of the prospect. Don’t be more eager and enthusiastic than the client.

 

Find detachment. If you’re attached to the outcome, you’re less likely to make the sale.

 

Don’t work to “mirror” your prospect. When you imitate someone else, you lose yourself. When you practice sales gimmicks, you become a manipulator, and you feel the lack of integrity.

 

People will tell you what they want if you’ve established trust, and you’re not pitching, and conniving, and contorting.

 

If you’re faking it, pushing, pitching, and convincing, you’ll make sales in the short-run. But the sales will collapse as you build a reputation for poor service and poor sales qualification.

 

Create. Create something useful for your prospects and clients. Articles, videos? Provide resources. Publish, write, produce, curate.

 

That connects you to your work more, and separates you in the marketplace.

Position yourself as an expert.

 

If you bring value to my business, even outside of the products you sell, I’m going to be glad every time you ring my phone.

 

Your product or service may be a commodity. A connector — connecting people, resources, etc. — will never be a commodity.

 

There is a loneliness in sales. Sales leaders have to find ways to require working together. Sales reps somehow team up. Share what’s working. Listen in on calls, and give feedback.

 

Compete together with the past, with the industry trends? Less competition within the team.

 

Top performers are curious about what works. They’re hungry to learn new best practices. And they reach out to get the information. Ego interferes with lower performers’ willingness to ask for help, advice, and training.

 

Don’t buy into the idea, “How I am, others are.”
You need a coach to help you recognize what you’re doing, to reflect your actions, to help you shape what you’re going to do.
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Principles Lead with Luke Hartsock - MGW #8

GUEST: Luke Hartsock — Founder and CEO of Decisive Data

 

http://www.decisivedata.net/

https://www.linkedin.com/in/lukehartsock/

 

The Guiding Principles of Decisive Data:

  1. Create Customer Value: I do work that clearly satisfies my customer. The primary beneficiary of my effort is my customer.

  2. Be Original: I have a unique combination of skills, character, and history that no one else does.

  3. Serve Others: I put the needs of others first. Service is an attitude and way of being.

  4. Have Grit: I see challenges as opportunities for growth and learning. I am not defeated by setbacks and choose to endure and overcome.

  5. Pursue Excellence: I continuously improve my knowledge, tools, and expertise. The quality of my work is a representation of who I am.

  6. Have Fun: I foster an environment of laughter, joy, and friendship.

 

Points of Wisdom from our Conversation:

 

Culture starts with who we let into our company.

 

Everything important gets codified. Even the oral tradition that is organically created, gets codified and written down, in order to ensure that as the company grows, it stays true to its core.

 

Authority is effective when it can influence without having to control. And it’s effective when it can serve without demanding service in return.

 

Transitions are hard. Change is hard. The transitions that people go through before and after a project are often overlooked to the detriment of the individual and the organization.

 

Be aware of and beware the switching costs of moving from one area of focus to another, even briefly. Make sure to protect (and that your people are protecting) expanses of productivity time.

 

We’ve got to move past the distractibility to really lead well.

 

Behind distraction and lack of flow, avoidance in a real issue that hampers effective leadership. Note what you need to do — and face it.

 

Results are accomplished through behaviors. Request, measure, drive behaviors.

 

Take what you want to build, and magnify that vision by 10X — then you’ve got a vision that will really drive results. Method without vision has no capacity to guide or inspire.

 

At Decisive Data, there’s a motto: Every decision informed by data.

 

You can’t gather data if you’re not paying attention.

 

Referenced Resources:

 

Manager vs. Maker — http://www.paulgraham.com/makersschedule.html

Cal Newport’s “Deep Work” — http://calnewport.com/books/deep-work/

 

At Decisive Data our mission is: Help people use data to realize better outcomes.

Our vision is: Every decision informed by data

 

http://www.decisivedata.net/

https://www.linkedin.com/in/lukehartsock/

 

And, we’re They Yes Works — Helping to make work good for people, and make people good for work.

 

www.TheYesWorks.com
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Collaboration Made Simple in 1 Step

Ok. Here it is. The single step you need to take for world-class collaboration:

Always move the action forward. (Repeat.)

If it’s immediately clear to you how this sentence applies to collaboration, then thanks for reading. If you’ve got an eyebrow raised, allow me to elaborate.

An Adeptability Collaboration Guide

Though we all collaborate every day, in many small ways, some of us are better collaborators than others. What’s better mean? It means making contributions that get us closer to a shared objective together. And some people are more effective  than others at working together to close the distance between us and our objectives.

Take meeting setting for instance. It’s easier to set a meeting with some people than it is with others. And it’s not just because of full calendars. Sometimes it’s about collaboration skills.

Setting a meeting with someone can take a whole lot more time and effort than it should. Just trying to set a coffee meeting between two people can seem like planning a mission to Mars for all the effort and the number of emails it may take. And scheduling coffee is about as simple as a collaboration can get.

Improvisers — people who create theatrical performances together by finding inspiration from each moment (with no advance planning or scripting) — have something to offer on this score. It’s a principle of Adeptability that can truly enhance all business communication.

According to legend, Rabbi Hillel was asked to sum up the whole of God’s teaching while standing on one leg. Pardon me while I stand up from my chair to sum up the whole of collaboration.

“ALWAYS MOVE THE ACTION FORWARD.”

Let me give you couple of examples of failing to employ this principle that may clarify. Warning: This may hit a little too close to home.

EXAMPLE ONE – NOT GOOD:

At a networking event, you meet someone new, or encounter an existing contact where there’s promise of mutual benefit in the relationship. You say, “We should get coffee sometime.” They respond, “Yeah! We totally should.” You both mean it. And then you go your separate ways.

Months go by, and you never go to coffee. No one took any action. Without action, there’s no forward movement.

EXAMPLE TWO – MARGINAL IMPROVEMENT:

You send an email to a colleague in another firm you’re preparing to do business with. You’d like to get together to discuss the details of the engagement. It’s coming up fast and time is of the essence. You write:

Hey Janet,

Let’s get together next week over coffee to discuss the joint venture we’re launching next month.

Janet responds:

Great idea. Let’s do it.

You:

Great. When are you available?

Janet:

Name a time.

You:

How about Tuesday at 3PM?

Janet:

Sorry. That’s the only day I can’t do. I’m out of the office all day, Tuesday.

You:

Ok. Monday then? How about Monday at noon?

Janet:

Yeah. That’s great. See you then.

You:

Terrific. See you then. But I just realized, we didn’t set a location. Where would you like to meet?

Janet:

Name a spot.

Uncle! Ok, that’s enough. I’m ready to shoot myself in the head. We’re ten emails in, and we still don’t have enough information to actually get together.

Obviously, this is an extreme case, maybe even cartoonish. But dollars to donuts, you’ve almost certainly got threads in your email or chat history that bear some resemblance.

Let’s see what happens if you take ALWAYS MOVE THE ACTION FORWARD as far as you can… Even if Janet doesn’t do likewise.

EXAMPLE 3 – BETTER:

You:

Hey Janet,

Let’s get together next week over coffee to discuss the joint venture we’re launching next month.

I propose Tuesday, 3PM, Mulligan’s Do-Over Coffee House on Main St.

Janet:

Sorry. Can’t do Tuesday. All booked up.

You:

Ok. Monday at noon or Wednesday at 10:30? Either way, at Mulligan’s?

Janet:

Either one.

You:

I’ll see you at Mulligan’s on Monday at noon. Please confirm.

Janet:

Yes.

 

That’s a lot better. Six emails, and it’s set and confirmed. Even without Janet’s help.

But what if both correspondents employ ALWAYS MOVE THE ACTION FORWARD?

EXAMPLE 4 – EFFECTIVE:

You:

Hey Janet,

Let’s get together next week over coffee to discuss the joint venture we’re launching next month.

I propose Tuesday at 3PM, Mulligan’s Do-Over Coffee House on Main St.

Janet:

Mulligan’s is great, but I can’t do Tuesday.

How about Monday at noon or Wednesday at 10:30?

You:

Mulligan’s on Monday at noon! Done. See you there.

If I don’t hear from you, I’ll assume that still works for you. No need to confirm.

Three emails, and done!

This principle, this tool, ALWAYS MOVE THE ACTION FORWARD, applies to any collaborative project. Scheduling is just one arena.

ANOTHER ILLUSTRATION:

You:

Let’s turn this project over to Cathy. She’s a wiz at simplifying this kind of complexity.

OPTION 1: Janet could respond:

No, not Cathy. She’s good with complexity. You’re right about that. But she lacks the diplomacy to handle the client’s personality, and it’ll be a disaster.

OPTION 2: Or Janet could respond:

Cathy is good with complexity, and she’s likely to clash with the client. Barry’s almost as good with complexity, and he’ll keep his cool with a difficult client.

Which message would you rather receive from Janet? Which one moves you closer to your objective of staffing the project?

Collaboration Wrap:

This principle –ALWAYS MOVE THE ACTION FORWARD — implies that the following do not suffice for effective collaboration. Alone, they don’t move the action forward.

  • Yes
  • No
  • Maybe
  • I like it.
  • Great.
  • Terrible.

This sort of response isn’t enough information for effective collaboration. If you’re committed to moving things forward, if you want to contribute to progress, take the next step. Add to the momentum.

And don’t worry. You don’t need to build the whole thing by yourself. Because…

Collaboration Bonus:

Here’s a freebee. A bonus Adeptability principle borrowed from improvisers:

DON’T BRING A CATHEDRAL. BRING A BRICK.

It can be daunting to try to solve any single problem on your own, in one fell swoop. But one idea, even a piece of an idea is enough to MOVE THE ACTION FORWARD, or as the case may be… BUILD THE CATHEDRAL. In other words, you don’t have to solve the problem. Even the smallest idea might be the lynch-pin to the final answer. Even if your idea ends up on the cutting room floor, it might be just the trigger a fellow collaborator needs in order to discover the big idea that solves it all.

As Lao Tzu — world famous improviser — said, “The journey of a thousand miles begins with a single step.” And in collaboration, you’re not the only one stepping.

 

_________

As G.I. Joe used to tell me at the end of each episode… “Knowing is half the battle.” If you’d like to build Adeptability culture in your company, click to book a call.


Set Expectations Like an Improviser

Are you in sales? Do you have a boss or have people working for you? Got people working with you? Do you work with people? 

If you answered “yes” to any of these questions, there are people who expect things from you.

The question is, are their expectations consistent with the reality you are prepared to deliver? Will you meet their expectations, or will you disappoint?

Half the answer lies in what you deliver. The other half lies in what they expect.

THE INCOMPLETE SET

Last month, I placed an order with a marketing company. They told me, “Your marketing product will go live in no more than 30 days. Maybe sooner.”

That’s expectation setting. They gave me an expectation about timeline.

They also told me that I’d have a “success manager” assigned to me and my marketing efforts, and that I’d hear from that manager to get my input along the way.

They gave me specific time when I should expect completion, but no specifics about when I’d hear from the “success manager.” Because they left a gap in setting expectations for me, I filled the gap with my own expectations about what the interim timeline would look like. Because I set my own expectations about their service, they set us both up for confusion, disappointment, and anxiety.

Indeed, two weeks later, when I hadn’t heard from anyone, I touched base with the sales rep who brought me on board to ask how things were progressing. “The holidays have created a backlog. I’m sure you’re still on target. You’ll hear from someone soon.”

Cool. Reassuring. A little bit.

When I called again a week after that, I heard, “There’s a bit of a backlog because of the holidays, but I’m sure your release will happen on time.”

Less reassuring. Kind of vague.

When I heard from his colleague that same day, “I received your search landing page today, and you’ll see it for review in about an hour,” that truly reassured me.

Why?

THE COMFORT OF SPECIFICITY

Was it the tangible progress that reassured me? Because someone had seen actual work done on my project…?

Well, that was part of it.

A bigger part of it, however, is that the info they gave me was specific. It was not a general assurance like, “I’m sure you’re still on target.” Or, “You’ll hear from someone soon.”

I heard instead, “I’m currently looking at this specific aspect of our deliverables to you.” She said, “You’ll see it in one hour.”

It was nice that I’d see it so quickly. But, “tomorrow morning by 10AM,” would have been almost as good. It’s the level of specificity that gave me something to hold on to. My worries are gone. And I know when I should start worrying. I can directly compare the reality on the ground with the expectation they set for me.

IMPROV’S LESSON FOR SETTING EXPECTATIONS

What I’d like to impart to you is a bit of wisdom I learned by training as an improviser…

The more specific you are with others in your life — those who work with you, live with you, depend on you, employ you, work for you, buy from you, sell to you… whatever — the more specific you are with others, the more comfortable they will be.

And guess what, the less likely they are to irritate you as well. I think I got under my vendor’s skin a bit, by writing a few times to ask about the status of my order.

What would have saved me the worry that my order would be late? What would have saved my vendor the irritation of my, “Are we there yet?”

One thing would have saved us both the stress — practicing the improviser’s tool, “Be Specific.” Had they been specific, not only about the deadline for the finished product, but about the timeline of every deliverable along the way, I’d have rested comfortably and left them to do their work.

BE SPECIFIC

So, dear reader, the next time you find yourself in a situation where someone else is looking to you for answers about what to expect:

  • When will you…?
  • What will X look like?
  • How will costs be calculated?
  • What do you like about…?
  • What are the metrics for success?
  • Where can I find X?
  • How can I attain X results?

Be as specific as you possibly can.

Expectations are like bowling. When you’ve got a seven-ten split, you can’t expect to knock down both pins by simply rolling the ball down the alley “that way.” You’ve got to hit the seven pin just so, in order to send it spinning into the ten. That’s a specific task.

So is communication. You’ll be rewarded for your specificity.


2 Ways to Sell Anything -- Sales Strategy

There are essentially two ways to go about selling anything. Either sales strategy can work if we define “work” as “lead to a sale.” One way will leave you and your client happier, more satisfied, and with a stronger relationship. The other will not.

To illustrate this, let me tell you the stories of my last two visits to a car lot and the sales strategies they reflect.

WAY #1: HOW TO MAYBE MAKE A SALE & CERTAINLY ALIENATE YOUR PROSPECT

Yesterday, I visited a car dealership for my first test-drives as I consider buying my next car. I’ll be buying very soon.

The sales rep (Bret) who approached me as I peered in some car windows was a young guy, inexperienced, but pleasant. Brought me some keys, accompanied me as I drove two cars, chatted me up, and learned about me and my life. He missed a few opportunities to dig into my purchase plans, but overall, a pleasant experience. So far, so good.

When he learned that I train sales teams, he said, “I want to introduce you to my sales manager.” That’s where things took a turn for the worse.

WHAT THE SALES MANAGER DID TO ALIENATE ME

Mr. Manager said, “Tell me how Bret did. Just a second,” and he tried to get me to leave Bret in the lobby while we went outside. He wanted me to critique Bret’s sales performance where only he could hear. I refused to leave Bret anxious and alone in the lobby.

Mr. Sales Manager went on to:

  • Express frustration about the state of one of the cars I drove — not from empathy for me, but because he himself was angry that it wasn’t up to his standards.
  • Chastise an employee of his in front of me and in front of other employees.
  • Tell me of a customer he’d asked to leave his lot because she was rude to his employees, berating his staff.  (“Good,” I thought.) Then he said, “I told her she’d be happier somewhere else.” (He lied to her.)
  • Tell me repeatedly, “I’d really like to sell you a car,” even after I said, “I’ve got to go pick up my daughter.

He accomplished all this in under 10 minutes.

HOW MR. MANAGER COULD HAVE DONE BETTER

He could have:

  • Said, “Bret’s a new sales rep. He’s been working hard. Would you tell Bret what he’s done well as your salesman?” Then, “How could he improve?” He could have acted in Bret’s interest to develop his skill instead of only to get some evaluation without building Bret up.
  • Thought and framed his disappointment about the car’s condition not being up to snuff from a standpoint of empathy for me. “I’m sorry we didn’t meet our own standards. I’d have liked for you to have a better experience. I’d have liked for you to see our best work.”
  • Held his criticism for his employee for a time they were alone, without customers and other staff around. There was nothing urgent going on.
  • Told that rude woman who was berating his staff, “I don’t need your money. I understand you’re angry. I don’t want anyone to talk to my staff that way. Please either apologize, or look for a car at another dealership.”
  • Heard and respected that I needed to leave to pick up my daughter.
  • Focused his thinking and speaking on helping me instead of being self-centered. “I want to sell you a car,” is none of my business. To be blunt, it’s not my job to care about his sales goals.
  • Come from a standpoint of service. “I want to be sure you get a car that’s going to really serve your needs.” Or, “I want to make the often obnoxious experience of buying a car easy, efficient, and pleasant for you. I hope that will win your business.”

Your customers are not there to serve you with a purchase. Rather, they’re expecting your service in exchange for their purchase.

To be fair, I was probably never going to purchase a car from Bret or his manager.

Because I’m loyal to Steve.

I stopped at Bret’s dealership because I’ve just started looking, and I like to see what’s out there, drive a few cars. The dealership was convenient at a time when I had an hour.

Two years ago, when I was shopping for a car, I knew just the car I wanted: a 2012 Jetta Sportwagen. I called one dealership that had one, and I was directed to Steve. (You can find Steve at this link. This is not a paid advert. Steve earned my appreciation and loyalty.)

WAY #2: HOW TO MAYBE MAKE THE SALE & CERTAINLY PLEASE PEOPLE

When I arrived at Steve’s two years ago, he greeted me like a guest, went out of his way to make me comfortable, and didn’t try to sell me anything. I’ve been telling the story and recommending Steve ever since.

HOW STEVE WON MY LOYALTY

  • Steve let me run my car buying process.
  • On the phone I said, “I’d like to drive the car on your lot, then I’m going to drive another car in the next town over. Then I’m going to weigh my options, and make a purchase.” Steve said, “Ok. Great.”
  • When I arrived to drive the car, Steve greeted me warmly, humanly, authentically without any sign of a forced smile.
  • He had the car running and the seat warmer on already. It was a cold day.
  • He spoke a little, but mostly let me listen to the car and do my thing as he rode along with me on the test drive.
  • When I said, “Thanks. I’m going to drive the other one tomorrow, and you may hear back from me,” he did not reply, “How can I put you in a car today?”
  • When I called the following afternoon and asked to drive the car again, Steve was warm again, not annoyed at my request.
  • Steve usually sells new Lexuses. But when I arrived, Steve had done a bunch of research into how to sync my phone with the car’s bluetooth. He showed me how. He went out of his way to make everything easy and pleasant for me.
  • He called me a week after I bought the car and asked how it was treating me.
  • He called a year later and said, “Happy anniversary.”

TO SUM UP — A Pushy Way, and a Helpful Way

In short, “Way 1”, focusing on yourself and the sale, pushing your will on the buyer may lead to a sale — once. And it will almost always alienate people, even if they buy.

“Way 2”, focusing on your prospect and seeking to serve them, looking at things from the perspective of their interests, will often lead to a sale — if it’s good for the buyer. And it will almost always make you friends and fans who’ll come back and refer others.

Bret’s manager was all about Bret’s manager. Steve was all about me. I’m sure Steve is acting strategically at some level to maximize the likelihood of a sale. But his strategy is about how to give me the best experience with no pressure.

Pressure will sometimes win a sale, but it will not win anyone’s heart. Stepping into a prospect’s life with the intention of helping to improve it if you can — that wins hearts. Steve won my heart, so I’ve referred business to him. And I’ve called him again to tell him what I’m looking for in my next car. He sold me a car once. He did it right. And now he’s got my business anytime I need a car.

Don’t be like Bret’s manager. Be like Steve.


6 Ways to Speed Up During Year-End Slowdown

It’s natural to slow down this time of year. The days are shorter, and we’re biologically programmed to slow down. There’s a break from Christmas through new years when many businesses all but shut down. We’re all thinking about family and friends — as we should. And we’re surrounded by so many messages about ending, that it’s hard to think about what’s continuing and what’s starting anew.

The holiday season is a full time. Good cheer, family, vacation, celebrations, feasting. Many of us look back at the year that’s ending and evaluate where we are compared to our dreams for ourselves and our companies. Many look forward to the coming year and start to resolve to change.

Unless you’re in retail, business tends to slow down, too. Productivity slows. Sales slump, especially B2B sales. The pace of everything seems to wind down along with the year as if preparing for a hibernation. And after New Year’s, many businesses take a while to gear back up to their usual operating pace.

After the holidays, people stumble back in from their family trips and too many cookies. They look around the office as though it’s a familiar location from long ago. They blink in the fluorescent light, and they’re just not sure how to get started again.

Sound familiar?

Diminished productivity and lost momentum add up to lost revenue potential. Can’t cancel the holidays. Wouldn’t want to. So I hope my improviser’s mindset can help you and your team enjoy the holidays fully, and keep and even accelerate the speed of business.

Here are 6 things you can do over the next few weeks to keep the pace up now, hit the ground running in the new year, and improve the vitality of your team all at once. Improvisers look for opportunities to keep the action moving.

1. Express gratitude

In keeping with the season’s traditions, thank people for their work. To have the greatest impact, Be Specific.

  • Name specific behaviors. Like this, “Carla, when you go out of your way to help a client…”
  • Name specific events as examples. “Frank, you took the initiative to call Jerry over at ACME Widgets because you’d heard through the grapevine that they were having trouble with…”
  • Name specific results. “Beth,we keep happy clients and get more referral business because you…”
  • Name a specific desired future. “Thank you, Alan. Please keep doing that.”

If you do nothing else on this list, express gratitude this way. Gratitude is a prime motivator, and boosts engagement and productivity all by itself.

2. Shore up relationships

If sales and service activities are slowing down because of year-end, you and your team can reach out to clients, vendors, peers, competitors, colleagues. Reach out to anyone who’s important in your business, and express care (including gratitude). Have lunch or coffee. Attend holiday parties, and go deeper than typical small-talk.. Connect with people on things that matter to them — family, career, dreams, hobbies. Strengthen relationships, and reap the rewards in the new year.

3. Survey what you’ve built

Your team has accomplished a lot this year. Often, though, we just keep plowing forward, looking to the next project and the next task. Take a moment. Take a whole meeting. Look at what you’ve done together, and give each other a pat on the back. Even if you’ve taken a beating this year, you’re still standing. Take pride. If you can’t take pride, give pride to one another. A sense of accomplishment can bolster resolve and accelerate growth.

4. Plan for next year

If you haven’t begun this already, you’re behind. Plan for next year. What are your goals and targets? What are your metrics for success? How will you reach them? Be specific about actions you and your team will need to take. Begin to make assignments and map out responsibilities. Include your team in the planning process. Rather than allowing big goals to intimidate you and your team, frame the plan as an inspiration. And let people begin to take action.

5. Plan for the first week of January

Before everyone leaves for Christmas, gather your team to plan for your return. Set deadlines for the first Thursday that people are back. Include activities that require collaboration and accountability. Give people some work they find fun to jump into when everyone’s back. That way, when January 2nd rolls around, people will come in bright-eyed, eager to work. Gather very briefly on the morning of the 2nd to give people a high-spirited reminder of the plan. Then connect that plan with intrinsic motivators like pride in their work and the gratitude of their colleagues and clients.

6. Express Gratitude

Did I mention that already? This is something trained improvisers do easily and readily. They notice resources, structures, and people that support them. They acknowledge people who have their back.

Improvisers know that constant feedback drives behavior. Feedback is the material that all relationships are built from.


Improve internal Sales Communication

"Going Great" and Other BS Sales Reps Say Sometimes

Improve internal Sales Communication

If you’ve got sales reps working for you (really, if you’ve got anyone working for you), and you’re getting all the accurate information from them that you need, when you need it, then read no further. If you need any more accurate information than you’re getting, when you need it, read on.

 

A SALES TEAM PROBLEM

Engaged and high-performing sales VPs and sales managers are telling me about a problem they’re having with their reps. “My reps aren’t communicating well with me. And sales cycles are too long.” Sound familiar?

Maybe broken communication and too-long sales cycles sound like two problems, not one. I’m combining them because solving internal communication problems can shorten sales cycles. And the same fears that prevent communication also interfere in sales relationships and prohibit rapport building.

Fear of uncertainty leads to vague, unproductive communication.

BREAKDOWN 1

You ask your rep, “Rep, how’s it going with the Smith & Co. account?” Your rep smiles and replies, “It’s going great.”

Best case scenario, you and Rep are on the same page about what “great” means. Progress is happening swiftly. Prospect is eagerly moving through the buying process. Commitment leads to commitment, and a signed contract is on the way. And Prospect has been qualified as good a fit for you as you are for them.

But what if “great” means something different to the rep than it means to you? To you, “great” means the deal is making distinct and swift progress down the pipeline. To Rep, maybe “great” means that this difficult and demanding prospect hasn’t been making demands this week. That’s easier on Rep, but could actually be a sign of a stall.

Worst case scenario, but a very common one, “great” is not actually in any way related to the deal. It’s a default response. Like, “How are you doing?” and “fine.” It’s just an effective way Rep has found to end the conversation with you, the supervisor, “so I can get back to work.” It’s a method reps use to avoid looking bad in front of supervisors. Rep doesn’t have to face your disappointment or their own if everybody accepts “great” as an acceptable response.

BREAKDOWN 2

You ask your rep when the Acme Ltd deal is going to close. Rep replies, “By month end.” But the deal doesn’t close by month end. Was Rep simply mistaken? Did something unexpected and unpredictable come up, or was the roadblock expected and predictable? Or, did Rep knowingly promise you a pipe-dream in order to delay delivering bad news they knew was coming?

Well meaning reps, even high-performing ones, often dodge, delay, defer effective internal communication. “If I report green, and then bust my butt, I’ll get this account to green before it hits the fan. Everything will be cool. I’ll make sure it becomes cool. No one will have to know that there was ever a problem.”

BREAKDOWN 3

You ask Rep about the pending Anonymous & Associates deal, and Rep says, “They asked me to check back next fiscal year.”

You say, “I thought the contract was a done deal, all but signed.”

“Yeah.” Rep says, “I thought so too. They changed their mind.” You ask what happened. Rep bows her head. She tells you about a blunder she made on a sales call last month, putting her foot in her mouth. She apologized at the time, but the whole tenor of the relationship changed. And she just couldn’t pull the deal out of the resulting nose dive. If Rep had only come to you immediately, you know you could have helped mend the damage done, and come out ahead. If only Rep had told you at the time.

A SALES TEAM SITUATION

Your job as a sales team leader is to increase revenues, to improve systems and strategies, and the get ever greater results from the resources at hand. It’s a sales-team leader’s job to get more this year out of well-meaning reps who are doing good work than we got last year.

Many people in your role, however, struggle to get the granular, specific information they need to assess, project, and support. Sales Directors say they’re learning about problems in the pipeline later than they wish. If I’d known earlier,” they mourn, “I could have helped. And my projections would have been more accurate.”

And when sales reps project a front that, “It’s all good,” it can be difficult to assess where they need coaching, and to support them in advancing their skill and to improve their results.

Does this sound like your life? Do the well-meaning (even high-performing) reps on your team keep information to themselves when it would serve the company (and themselves) better if they’d share it?

You need a collaboration boost.

 

AN ADEPTABLE SALES PERSPECTIVE

That’s why I want improvisers on my sales team. It’s not just that their presence and focus on others create great relationships with prospects that convert them to clients, keep them coming back, increase referral business, and generate gratitude (as described in an earlier blog post). They’re a part of an open system of information that allows the whole organization to thrive, improve, and succeed.

Teams trained to improvise (in programs like Adeptability Training) have more fluid and open information flow — and thus they’re more adaptive, more responsive, and more effective collaborators. Improvisers share information — even information that shows their vulnerabilities — freely and frequently. Sharing information is how they get ahead.

Even before Adeptability Training, you can start to practice its principles today. At your next sales-team meeting, coach your team to put this one into practice. We call this principle “Be Obvious.”


A SOLUTION

Ask your team to “Be Obvious” with you. Tell them, “Nothing goes without saying.”

People who practice “Be Obvious” say more about more. You can ask for more information — and get it — by saying, “Nothing’s too obvious to tell me.” And you, as a supervisor, can be obvious right back. When Rep tells you, “Everything’s great with Smith & Company,” you can say, “I don’t know what ‘great’ means in this circumstance. Tell me more.”

This only works if you tell them as well, “When you come to me early with a problem, I will have your back.” Provide them with the coaching, the support, and the resources they need to excel. Sales reps thrive with support, and faith, and freedom. Most of us in sales are relational types. We may have lone-wolf tendencies, but we get a lot from the relationships that nurture us.

Make a game of it. You might say, “I know this might be obvious, but…” and then say what you think no-one should miss. “I know this might be obvious, but…” and then ask the question whose answer may be obvious. “I know this might be obvious, but have you asked Prospect this question.”

Ridiculing people for being “Captain Obvious” is a common thing in the culture at large, and in many company cultures as well.

“Be Obvious” culture, however, is far more effective. And with a little practice, feedback, and having fun with it, “Be Obvious” can easily be installed within a few weeks.

You’ll never go back.

When your reps are “obvious” with you, you’ll suddenly have three times the opportunities to provide coaching inside the sales process. With more information flow, you can close more business and fine-tune your sales process to truly respond to the particulars of your business, your product, and your clients.

As you repeatedly ask for more information, your reps will learn that vagueness won’t fly. They’ll stop saying, “Going great,” and they’ll actually start giving you details before you have to ask for them.

BONUS ADEPTABLE TOOL

Be Specific.

Ask your team to give you more specifics, greater detail — as a rule. This principle walks hand-in-hand with “Be Obvious.”

The tough part for you… Have the patience to keep asking. Dig into the details, and don’t take “fine” for an answer. Be kind. Be patient. Keep at it. The folks on your team will become fonts of specific information you can use to shepherd deals, notice skill gaps, give an assist, and coach effectively.

Your team will thrive. You will exceed objectives.

 

TRAINING VS. INSTRUCTION

I make a distinction between training and instruction. Instruction provides information. It takes considerable work to implement. You’ve got to bring considerable, deliberate attention to bear.

Training is experiential and creates habit. Once trained, people behave as trained by default.

 

If this sounds useful, book a call. We’ll help make it easier to keep the information flowing on your team.


Powerful Networking Approach for Sales - And for Everything Else

I’ve learned some things about networking in recent years that I wish I’d known a long time ago.

LOST OPPORTUNITY

If I’d known 20 years ago, I’d be rich now, and my work-life (which I’ve liked) would have been more fulfilling. Networking is different from prospecting. (And, by the way, even my prospecting looks more now like networking than simply looking for business.)

When I go to a networking event, I hope I’ll meet people with whom I’ll be able to do business. Doing business is how I eat. Most people “do networking” from within that hope. And they hate networking. And therefore, networking doesn’t work for most people like it works for those few high performers who seem to close business out of nowhere without breaking a sweat.

I used to suck at networking. I didn’t understand that in order to be effective, networking must be separate from the hope that it’ll lead to business.

We’re told, “add value,” and, “just meet people.” We’re told, “Ask people about themselves.” We’re admonished, “Don’t be pushy.” And, “Be authentic, genuine.” Almost nobody tells us how, or even what those things mean. They don’t tell us that when we try to be authentic, the trying prohibits authenticity.

We don’t know that when we speak with people while holding a specific hope, we come off desperate and turn people off. In fact, many of your sales managers push you to close sales in a way that breeds feelings of desperation and prevents you from building rapport and closing business. No one tells us what to do with the profound desire to get business and make money.

THE HIGH PERFORMER’S DIFFERENCE

The highest performers are driven by the desire to make money, and they don’t allow that desire to co-opt their conversations. Their conversations are about people, and about being of help. Their conversations are not about how they’ll make quota.

The key is to step aside from hope when talking with others — whether in a sales conversation or simply networking. You can hope, of course. Don’t let me take that away from you. Heck, you can’t help it. To hope is human. Just let hope be a passenger, not a driver. You may have heard the adage, “Hope is not a strategy.” Hope isn’t a healthy relationship driver either.

Drive your networking and your connecting instead with faith. Hope is specific. I hope you like me. I hope you’re a good prospect for me. I hope we can do business. I really hope I leave this event with at least one strong lead. It’s pretty easy to have your hopes dashed. So it’s pretty easy to come across as desperate or manipulative — salesy — as you pursue your hopes.

Faith is more general. It’s not so easily dashed. I have faith that if I do the right things, I’ll be successful. I have faith that if I help whomever is in front of me, some people I help will want what I sell, and want it from me. I have faith that I’ll close deals, even if I don’t close the particular deal in front of me now. I have faith that the deals I do close will be with the right people for the right reasons at the right time.

The profound connections I make with people through that authentic, calm, confident standpoint will lead to more business. When I do go to close the deal, with faith as my context, I’ll close because it’s the best way to help the prospect, not because I need the sale.


A STORY

This morning, Thomas Tomasevic, an accountability buddy of mine asked, “How was the networking event you went to last night?”

I spent two hours in a large room full of business people and left without a single substantial lead. I did not gain even one prospect who’s likely to ever buy the training packages that are my bread and butter.

It was one of the absolute best nights of networking of my life.

I told Thomas about every substantial conversation I had last night. Here, edited just a bit for clarity, is the email I sent him recounting my great success. (In parenthesis below, is a bit of commentary I’m adding now.)

8 STRATEGIES TO POWER-UP YOUR NETWORKING

What I did all in one very fruitful evening:

1. Remember people who aren’t there.

I met two people who mentioned they do business with maritime clients – I’m connecting them with an excellent maritime photographer I know. (That adds value to the people I met since they can refer their clients to a resource. It adds value to photographer Mihael Blikshteyn because he may get business through my recommendation.)

2. Compliment people where you see strengths they don’t.

One of the people I’m connecting with Mihael is an attorney who feels she is, “not good with people…” But she can be. Based on my experience — she was good with me — I told her, “You’re better with people than you think.” (I was being honest. She could sense that. That adds value to her by starting to replace a limiting belief that she told me hampers her ability to attract new business.)

3. Your network is like your brain. It’s not just about making new connections. Strengthen existing ones too.

I ran into at least five people I already knew and deepened those connections: I impressed one with the value I gave to someone else by shifting her perspective and offering to help with a problem she was facing. I promised another person whose services I’d used that I’d make a LinkedIn recommendation of praise I’d emailed to him privately. With another, I talked about valuable sources of content online, and we traded valuable business boosting resources. The fourth, I smiled at, shook his hand, and told him I’d missed him at the last Wednesday morning meeting we both frequently attend. With the fifth, I asked if he’d done business with a lead I’d sent his way that wasn’t a fit for my company, and asked if there was anything I could do to help with that lead.

4. Trite as it is, look for the win-win (and the win-win-win).

I met the corporate giving manager of a major Seattle theater, and started the relationship off strong. I shared with her my passion for theater, and agreed to mention her and her theater to leaders I meet who care about the arts. She agreed to send me podcast guests for “Mighty Good Work“. (That’s good for both of us. By introducing them to me, her donors get a free platform to tell their stories. I get a shortcut to creating the content my listeners want, and I expand the network of leaders I’m connected to.)

This was her first Seattle Chamber event, and she asked me if I thought they’d be useful to her. I gave her some counsel about how to approach choosing which events to attend and how to meet the C-Suite folks in the crowd who can help her expand her network of leaders and grow her donor base.

5. Make promises that you will later keep. Think long term.

I met a young guy from Boeing whose job I didn’t understand. He gave me some insight about selling into Boeing. He’s going to be looking for a new position, and I told him to reach out when he starts. (I’ll gladly help him land in a great situation for him. I’m glad to know a little more about how to succeed in pitching Boeing.)

6. People love help. They love to give it. They love to get it. Create relationships between others where there’s no direct benefit to you.

I met a young woman who’s a financial advisor. I helped her shift her thinking about sales from, “I must convince them,” to, “I must simply support and offer expertise – educating without judgment.” She’ll grow her business by being valuable, gaining trust, and building rapport without raising people’s defenses. She heaved a sigh of relief to have a new, more authentic way of thinking about sales. I learned she’s feeling daunted and lonely in the male dominant field. I promised to connect her with a dynamic woman who’s an experienced veteran in the same industry who will enjoy being a mentor to her. (This connection is already made, and they are both grateful for the opportunity to get to know one another. They’ll be talking in a few days.)

7. Help build others’ businesses.

The venue this event was held in had a unique character – I sought out the event sales person for the venue, and promised to connect her with a significant Seattle event planner I know who’s never held an event there, but who will appreciate the character of the venue. (Both the venue and the event planner will derive value — one gets new business. The other has new inventory to offer her clients that’s unique in the marketplace.)

8. Recognize opportunity.

The manager of programs and partnerships at the Seattle Chamber saw me in passing, and I smiled and said, “Hi!” Unprompted, she promised to call me next month. She’d like to have me give a presentation or two at upcoming chamber events.


[mk_image src=”https://www.theyesworks.com/wp-content/uploads/2016/10/meeting-web-e1476228228525.png” image_size=”full”]

A PERSPECTIVE

I’m likely to get no business directly from any of the connections I made last night. Even so, I view it as one of my most successful nights of networking. I didn’t change the world. Not their worlds, and not mine.

A different KPI

And… The number of people upon whom I made a positive impression… The number of people for whom I made a notable difference… That’s the KPI by which I’m measuring my success and giving my performance full marks. I’m still trying to give value as a result of the evening. You may have noticed all the links in this post helping you find the people I met.

All connections are good connections. They’re all promising connections. You never know what’ll come of the seeds of goodwill sewn indiscriminately.

And, I had fun. I felt very few moments of self-consciousness all night.

Escape Self-Consciousness

Some people are very self-conscious about networking, about approaching strangers, about telling people what they do, and about asking for business. Until recently, I was self-conscious about all that.

The opposite of self-conscious is you-conscious. Be conscious of the other person and how you can help them. It’s an easier approach, free of self-consciousness, if you begin each encounter with the thought, “Who are you? How can I help?”

Cultivate Gratitude

There’s a reason a book entitled The Go Giver is so popular among top performers. Gratitude is a currency.

Are you building and banking gratitude in your network? What shifts do you need to make to your expectations and intentions around networking in order to enjoy it more and to provide more value? Are you approaching your business relationships from an improviser’s mentality — where your plan is specific enough to drive your behavior, and open enough to accommodate serendipity and allow you to recognize subtle opportunities?

Resolve to put some gratitude in the bank today, and tomorrow. And tomorrow.


I.T. That Adds Value with Gina Harris - MGW #7

GUEST: Gina Harris

Director of Information Technology at TalkingRain Beverage Company

https://www.linkedin.com/in/ginatharris?trk=miniprofile-photo

http://www.talkingrain.com/

 

IT is just taking orders, fixing passwords, coding and explaining complex technical issues to those who don’t speak tech, right?  Not if you are Gina Harris, from Talking Rain.  IT is about viewing and treating people as change agents that require a whole business point of view.

 

Gina speaks to the necessity of fostering business knowledge as an IT professional in sales, negotiation, optimization of supply chain, assessing people’s brilliance and automating work-flow, vendor relations, and risk management.

 

Her advice, “Understand the business.  Look at it from a 50,000 ft view. Look at how we make money.  How we produce the goods we sell.  Find out what that is all about.  And then work down from the 40,000 ft, to the 30,000 ft, the 20,000 ft and understand who the players are. Who the influencers are?What the potential is to differentiate us from our competition.  Really, it is ‘know the business,’ once you know the business, the IT part is a lot easier.”

 

She shares that having a Learning Organization is essential to her company’s overall success.

 

How do you ensure you have a Learning Organization?

 

  1.    Empower your team with information.  Paint the picture of the problem, brainstorm, research and collaborate the solution together.
  2.    Soft skills are more important than your tech skills.
  3.     Ability to embrace change.
  4.    Being open minded
  5.     Initiative
  6.    Empathy
  7.    Self Awareness
  8.      Willing to Collaborate
  9.    Thick Skinned- Don’t take rejection personally, find out what you could do better.
  10.    Team Building
  11.     Have each other’s back
  12.    Humor
  13.     No one says, “this is not my job”
  14.    Speak to strengths and weaknesses
  15.    Give credit and appreciate people’s skills
  16.    Compassion & Empathy translates into Good Work
  17.     When you treat people well, give them feedback and look them in the eye on a regular basis, they will rally behind the leadership if they feel supported.

 

Thank you, Gina, for your transparent and informed advice on how to generate mighty good work as an IT pro and company wide.

 

Visit Mighty Good Work and The Yes Works at: www.TheYesWorks.com

 

Found out more great info from Gina in this article: http://food.cioreview.com/cxoinsight/the-business-value-of-it–nid-14037-cid-29.html

 

Theme music by: Miguel Juarez

 

Midshow break music by : Allan Loucks www.TinEar.com
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