There are a number of factors contributing to the prevalence of mind-numbing corporate training programs out there that don’t lead to change.

In this video, 4 reasons and remedies.

It’s not a lack of great information. And it’s not a shortage of well-meaning corporate training providers. I blame school. It’s the model we all have for information transfer. So school is what most training programs are modeled after.

Here are the reasons most training doesn’t work.

1) It’s not training. It’s teaching — an information dump with a bit of practice for good measure so you KNOW how to apply it. Training involves reps, exercise, solidifying the principles and strengths required to “DO” in the field. KNOWING how to apply the learning is less important than having the experience and habit of using the tools to actually practicing what you’ve learned in real-life.

2) It doesn’t inspire emotion. Our brains have evolved to dismiss as unimportant anything that doesn’t inspire emotion. We need to remember the things that scare us, delight us, excite us, cause us pain, make us laugh. Emotion is the brain’s signal that I may need to avoid or repeat what’s happening now. So I’ll need to store it for future reference.

3) It doesn’t create community reinforcement. Habits are powerful things. Community can help us shift habits over time by providing feedback and modeling. Without encouragement and feedback, we all revert to easy, established habit.

4) It doesn’t effectively answer the question, “What’s in it for me?” Like it or not, our brains are deeply concerned with this question. It’s hard to get the brain to resolve to maintain a new direction without a clear reward in sight. An abstract and distant reward doesn’t change behavior as fast as a clear and present one that’s directly tied to the desired change.

Want your training to be impactful, effective, memorable? Address these 4 shortcomings, and reap the rewards.



Imagine your team operating with great effectiveness and efficiency. And imagine a sense of community among you to fuel that performance. Trouble is, reading an article doesn’t often change behavior. That’s why we created Adeptability Training for your team for a communication and collaboration culture as a matter of habit and mindset. Want an Adeptable team?

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