Brian Burns invited me to be a guest on his fantastic podcast, “The Brutal Truth About Sales and Selling.” We talked about the critical role of authenticity in sales — and how to get there.

Here’s a link to the episode. Listen here.

We discuss the death of the canned pitch, the dangers of being too scripted, the importance of preparation, and specific techniques for allowing your true self into the sales relationship, where I promise it will work for you.

Folks are already telling me that it’s changed the game for them.  Let me know if it’s valuable to you.  Let Brian know too.

I wholeheartedly recommend his podcast to anyone remotely involved in sales.  Subscribe to: “The Brutal Truth About Sales and Selling.”